Follow-ups and touch-ups: how to never forget a client
A permanent makeup job does not end when the client leaves the studio. There is the healing to check, the touch-up to book and, in time, the colour to refresh. Artists who follow these steps well have happier clients and a fuller diary.
The three steps after a treatment
- Healing check: in the first few days, to make sure everything is going well
- Touch-up: usually after a few weeks, once healing is complete
- Colour refresh: after months or years, when the pigment has faded
The right timing depends on the area, the technique and the skin: that is why it helps to be able to set it case by case.
Why manual reminders do not hold up
With a handful of clients, a diary is enough. Once there are dozens, remembering who is due back and when is impossible: one skips the touch-up, another goes elsewhere for the colour refresh. Every forgotten follow-up is a poorer result and a lost appointment.
Follow-ups that start by themselves
In Pigmatia, when you log a treatment, the app creates the healing, touch-up and colour refresh follow-ups on its own. The timings can be customised, even for each area. As the date approaches you get a notification, and the list of people to contact is on your home screen.
The right message, ready to send
For each follow-up you can send the client a ready-written message through Messages, WhatsApp or Email, and personalise it in your own words. The same goes for the pre-treatment guide and the aftercare instructions.
From follow-up to new appointment
A colour refresh remembered at the right moment becomes an appointment in the diary. Add birthday greetings and a promotion aimed at those who have given consent, and clients come back without you having to chase them.
Frequently asked questions
How long after the treatment is the touch-up done?
It depends on the area, technique and skin: often between 4 and 8 weeks after the first treatment. In Pigmatia you set the timings yourself, and they can differ for each area.
Do reminders reach the client as well?
The app notifies you; with one tap you send the client the ready-written message through Messages, WhatsApp or Email.
Can I create a custom follow-up?
Yes. Besides the automatic ones, you can add custom follow-ups for each client.